Frequently Asked SEO Questions
Get answers to the most common SEO questions, learn how to improve your organic rankings, and learn what to look for when choosing an SEO company.
Frequently Asked
SEO Questions
Get answers to the most common SEO questions, learn how to improve your organic rankings, and learn what to look for when choosing an SEO company.
Frequently Asked SEO Questions
Get answers to the most common SEO questions, learn how to improve your organic rankings, and learn what to look for when choosing an SEO company.
General Questions
SEO stands for Search Engine Optimization, and it is the process of improving your website so that it can be discovered more easily on Google and other search engines. SEO is important because it helps you drive more free, organic traffic to your website. It will also make your website more likely to show up for specific search queries that people are typing into Google.
SEO is the process of optimizing a website so that search engines can more easily crawl, index, and then rank that website for certain search queries.
On-Page SEO is the process of optimizing specific pages on your website. It involves things like your page speed, user experience, content, keywords, title tags, meta descriptions, H1 tags, and more.
Some of the top on-page SEO ranking factors include the page content, title tags, H1 tags, page speed, and strategically used keywords.
Off-page SEO refers to all of the actions and activities occurring outside of your website, that affect it’s search engine rankings. It involves things like backlinks, citations, social media, reviews, Google business profiles, and more.
The most important off-page SEO ranking factor is backlinks. However, not all backlinks are equal. It is important that your backlinks are coming from trustworthy sites, with a high domain authority.
Technical SEO refers to optimizing a website so that search engines can discover, crawl, and index your site more effectively. It involves things like fixing broken links, removing duplicate pages, optimizing for mobile, XML site maps, robots.txt files, HTTPS certificates, and more.
There are several important technical seo ranking factors, however, some of the first areas to look at would be the HTTPS certificate, XML site map, and robots.txt file.
An HTTPS certificate will help make your website more secure and protect the personal information of your website visitors. An XML site map lists all of the important pages on your website so that search engines can find and crawl them. A robots.txt file tells search engines which pages they can, and cannot crawl. It is important to check to make sure that important website pages are not being blocked my your robots.txt file.
Backlinks are links from one website to another, through anchor text. The quantity, and quality of backlinks that your website has, will help your website rank higher in search engines. However, not all backlinks are of equal value, so it is important to make sure that the sites linking back to yours are from high quality, relevant websites, with high domain authorities.
In some cases, backlinks can actually hurt your websites SEO, and result in penalties, lower rankings, and less organic traffic. This can happen if your backlinks are coming from spammy websites, or link farms. In most cases this will only happen if you are paying for backlinks from low quality sites, or if your competitors are implementing negative seo tactics, and purposly linking your website to these spammy sites. Checking for, and removing any spammy backlinks, is an important part of any SEO strategy.
Link building is the process of getting other websites to link back to your site. Getting more, high-quality sites to link back to yours, will help your website rank higher.
Specific Questions
To get the quickest, most reliable results, it is recommended that you hire an SEO specialist. This will save you a lot of time and effort in the long run, especially for something like SEO, where it typically takes 3-6 months to see any significant results. You don’t want to waste several hours per week for 6 months before you realize that your SEO efforts are not paying off. In addition to this, you would also need to pay for an SEO tool to do the research for keywords, backlinks, and your competitors. These SEO tools typically cost around $200 USD/month, so even if you were trying to do everything yourself, it would not be totally free.
In most cases it will take between 3-6 months to see results from SEO.
Most businesses would benefit from implementing an SEO strategy into their marketing efforts. SEO is a cost-effective, long-term digital marketing strategy, that will help you get more high-quality traffic to your site, and also improve the trust and authority of your site.
Yes, social media can help Improve your SEO rankings, but it helps in a more indirect way, by increasing your brand exposure, and the volume of organic traffic that you’re getting to your site. However, the backlinks that you’ll get from social media are typically “no-follow links”, which means the links don’t pass any link authority to your site.
To make your content more SEO-friendly, first focus on proving real value, by writing engaging content that solves whatever problem your website visitor has. It is also important to optimize your title tags, H1 tags, and include your target keyword in these tags. You will also want to make sure that your meta description is optimized, so that you can increase the click-through rate onto that page. It is also important to do keyword research and create a list of high-volume, low-competition keywords that you want to target, as well as related keywords that you can incorporate throughout the page. Then you will want to focus on writing high-quality, engaging content, that incorporates your target keywords naturally, without forcing them into the content. Writing SEO friendly content is NOT about stuffing as many keywords into a page as possible.
This is a common misconception. Blogs can definitely be a good way to create more SEO-friendly content, but they should only be used if it makes sense for your business. For example, food blogs, travel blogs, or lifestyle blogs would make a lot of sense. They’re in ever-changing industries, and the content that they put out would be interesting, engaging, and provide a lot of value, i.e recipes, vacation reports etc.
However, for many industries, writing a blog would not be the best use of your time and resources, rather, it would be more important to focus on high-quality, evergreen content, and optimize those pages for your chosen keywords.
There are several strategies for increasing the number of backlinks to your website. However, some of the best places to start would be to reach out to as many business directories as possible and then get your business listed on them. Another good strategy would be to do some competitor research, find out which sites they are getting backlinks from, and then reach out to those sites to see if you could get a link from them too. Other strategies include guest blogging, broken link building, and content marketing.
Logistical Questions
Measuring the success of an SEO campaign involves analyzing various metrics. Some of the top metrics that I look for include; Keyword rankings, organic traffic, website conversion rates, backlinks, user engagement metrics, site speed, and local SEO metrics.